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Will Elvis Themed Weddings Become a Thing of the Past in Vegas?
“the firm that controls the Elvis brand sent cease-and-desist letters to multiple Elvis-themed chapels ordering them to stop using The King’s likeness in ceremonies”
Las Vegas is synonymous with Elvis themed weddings, and if they’re no longer a thing, numerous wedding chapels are likely to become nothing more than a Heartbreak Hotel.
Return To Sender
Authentic Brands Group which manages the Elvis brand has targeted Elvis themed wedding chapels with cease-and-desist letters informing them that using the King's likeness in ceremonies is no longer allowed.
ABG has stated that the terms “Elvis“,” “Elvis Presley,” “and “The King of Rock and Roll” are protected trademarks.
Weddings are an industry worth $2 billion in Las Vegas, and Elvis-themed ceremonies are a huge percentage of that. In February this year, Las Vegas issued its five-millionth wedding license.
