The Big Risks Of Using Your Personal Email For Marketing
If you’ve stepped foot into email marketing territory, then you would be aware that email marketing can be a whole business all on it’s own. Which is why you need to start off on the right foot.
And the first step you should make is to sign up to a platform designed specifically for email marketing and avoid using your personal (eg. Gmail, Yahoo) account.
Why is email marketing important?
Email marketing is a great way for a business to stay top of mind with their customers. It helps to build brand awareness, can increase website traffic, builds relationships and improves sales.
Let’s talk about why you should never use your personal email account for marketing:
Your Messages Might End Up In Spam
If you are using your personal email address (Gmail, Yahoo etc) then you are running the risk that your emails will end up in the spam folder and will never be seen.
You Can’t Track Open Rates
Your personal email provider doesn’t have the ability to track who has opened your…
