Marketing Tips

Lessons Learned From The Social Media Outage

Did you learn anything?

Photo by Markus Winkler on Unsplash

So, were you affected by the great Facebook, Instagram, WhatsApp Outage?

Or were you, like me, sleeping when it happened?

Did you find yourself in a sweat - panicking, and wondering if the world was going to end?

Or are you, like me, not so reliant on those apps?

Did you almost drop your cocktail or spill your coffee when you realised that all your favourite socials were down?

Photo by Eastman Childs on Unsplash

To many, it seemed like the world was going to end.

• They were in the middle of a new course launch and their ads were no longer showing.
• Their entire audience is on FB, Insta and WhatsApp, so they had no way of communicating.

Relying on ANY social media platform is a RISKY Business.

Imagine if any of these platforms shut down for good?

Then what?