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How This Cool New Technique Can Transform Your Content Strategy
Turn everyday engagement into scroll-stopping content
As a content repurposing expert, I’ve been focused on helping my clients (and myself!) achieve content omnipresence — showing up everywhere without burning out. Think posting to Instagram, LinkedIn, TikTok, YouTube, Threads, and Facebook… multiple times a day.
Sounds like a lot, right? And it’s not just the posting — it’s engaging, commenting, DMing, making connections… basically, all the things that can become a full-time job. As a result, this can feel overwhelming real fast.
So, I started looking for smart ways to repurpose not just content but also engagement. Because let’s be real, we know that thoughtful comments can lead to profile views, followers, and even direct inquiries.
That’s when it hit me: What if comments could BE content?
Think about it: the number one problem we all face when creating content is coming up with ideas, right? But what if you didn’t have to dream up new ideas all the time? Instead, what if you turned your reactions to other people’s ideas into posts?
