How Alex Hormozi Became Unmissable Online

(Without Going Viral)

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What if I told you Alex Hormozi doesn’t aim to go viral, he just aims to be everywhere?

Who Is Alex Hormozi?

Before the millions and business success, Alex Hormozi was nearly broke. He risked everything to open a gym, and almost lost it all. But instead of quitting, he learned sales, fixed his mistakes, and built a system that helped thousands of other gym owners grow too. That’s how Gym Launch was born.

I started following Hormozi about 13 years ago when I was an aspiring personal trainer. I loved his enthusiasm, and he clearly knew a lot.

Now? He’s the guy teaching entrepreneurs how to build real businesses, without the BS.

Fast forward to today and Hormozi holds the Guinness World Record for the fastest-selling non-fiction book, “$100M Money Models” which he released in August 2025.

Crazy!

Let’s break down his volume-content strategy (and why it works).