Get More Eyes on Your Content by Repurposing for Instagram

Revamp and Reuse

Image created using AI and Canva

When repurposing content for other platforms, you need to understand each platform’s unique features, its audience preferences, and of course, that platform’s best practices. Without these key components, your posts will end up lost amongst the noise.

It’s also important to realise that simply reposting won’t give you the results you want.

So, you need to tailor your content to fit each platform’s strengths, so that you can maximise your reach and engagement. This will ensure that your message resonates with a wider audience across multiple channels.

Let’s talk about repurposing to Instagram

Instagram is primarily a photo and video sharing app, so your content needs to be high-quality and eye-catching too as not to get lost in the feed.

When repurposing your content, remember the following:

Reels: 90 seconds maximum length

• Add trending music if you don’t have a voice-over or special sounds

Carousels: 2–10 cards in length

• I’ve found 5–6 cards to be the sweet spot for me, feel free to experiment to find yours
• You can use both photos and…