Debunking Content Repurposing Myths
Content repurposing is an extremely misunderstood marketing strategy, leading many marketers to avoid it altogether. Some see it as a shortcut that dilutes the quality of their work, while others believe it’s too time-consuming to be worth the effort.
But these myths can hold you back from tapping into a smart and efficient strategy that maximises the value of the content you’ve already created. So, let’s debunk the most common misconceptions around content repurposing so you can stop worrying and start getting more out of what you’ve already made.
Repurposing is Just Copying
Some believe that repurposing means simply copying and pasting content across different platforms, which is a common misconception. The reality is that effective repurposing goes far beyond this. It’s about tailoring the content to fit the unique tone, style, and expectations of each platform and its audience.
For example, what works in a long-form blog post won’t necessarily translate well into an Instagram caption or a bite-sized TikTok video. Repurposing requires adapting the message, format, and presentation so it resonates with the target audience on each platform. It’s about finding new angles, adding fresh insights, or updating examples to make your…
